PASSION

Designing addictive and engaging experiences that inspire and provoke change, while balancing user's needs with business goals and objectives.

EXPERIENCE

MARCH 2016 - PRESENT
SR PRODUCT DESIGNER, TEN-X
Reshaping the way commercial real estate is bought, sold and traded. Facilitate brainstorming and design sessions with stakeholders to help define vision and strategy. Help the organization build and support a design thinking culture. Advocate and encourage data-driven decisions by writing usability tests and working closely with CX to develop and execute user research plans before finalizing on solutions. Maintain organization and structure to support a seamless workflow between cross-functional teams.

FEB 2015 - MAR 2016
VISUAL DESIGN LEAD, SUMOLOGIC
Streamlined a consistent design direction across the organization by defining design principles and guidelines. Grew and managed a team of Product and Brand designers. Promoted and created visual consistency across the product by building and defining a UI pattern library. Participated in user research sessions to understand customer pain points as well as opportunities for product improvement. Designed a flexible search and query building experience for Metrics, the next generation of Sumologic’s main product.

OCT 2013 - FEB 2015
MANAGER, UI/VISUAL DESIGN, TIBCO
Managed and grew a team of Visual Designers that included full time employees and contractors. Maintained consistency across multiple product lines by leading and building the TIBCO UX Patterns Library. Increased efficiency and productivity by implementing processes and standards that helped with cross-functional communication and product development. Facilitated goal-setting sessions and planned company-wide UX events that helped build a positive design culture.

JUN 2012 - OCT 2013
SENIOR VISUAL DESIGNER, TIBCO
Designed and delivered products and POC’s across web, mobile, and desktop applications for SaaS, PaaS, and Cloud environments. Visual design lead for products including the Golden State Warriors App for both iOS and Android mobile devices. Helped design and build Business Works Admin from the ground up, an extension of TIBCO’s flagship product.

MAY 2011 - JUL 2012
CO-FOUNDER & CHIEF CREATIVE DIRECTOR, LYLIF
Co-founded and established the company and vision from the ground up. Directed the team towards meeting business goals, establishing the company’s brand and vision, executing product planning, and streamlining operations. Provided creative direction for marketing strategies and campaigns that increased conversion rates and social media following. Designed the UI/UX for the online site, while supporting the end-to-end customer experience.

NOV 2006 - MAY 2011
CREATIVE DESIGNER, INTERAMARK
Designed full marketing programs, interactive digital media, packaging, and web UI projects.

TOOLS

Adobe Creative Suite
(Illustrator, Photoshop, InDesign, Flash, Dreamweaver, Acrobat)

Sketch

Invision

HTML, CSS
 

EDUCATION

San Francisco State University
CLASS OF 2006
BA in Industrial Design, with emphasis in Graphic Design/Visual Communications