INFINITI (POC)
VISUAL DESIGN LEAD / CREATIVE DIRECTION
"Proof of Concept" design, created while at TIBCO, for the PreSales team to help pitch an idea to INFINITI Corp. The concept is a mobile app that accompanies both the consumer and a Sales Representative through a complete car purchasing lifecycle. The goal was to create a close-to-real experience that captured the Infiniti brand, while keeping in mind the necessary use cases.