CO-FOUNDER / CREATIVE DIRECTOR & DESIGNER / UI & UX
LYLIF is an online fashion retail and inspiration site that specializes in accessories and clothing for the modern day woman. A few versions of the site were produced. However, with extensive A/B testing and by keeping a close eye on analytics, we arrived at our final and latest design. The new design focused on providing an optimal shopping experience for the user through gamification, high quality visuals, and an improved architecture and navigation. 

In addition to the site, product curating, package design, product photography, seasonal photoshoots, and marketing designs were created and designed in-house. As Creative Director, my responsibilities included overseeing all operations and creatives, creation of the designs, and streamlining the brand across all platforms and outlets, including the Blog and Social Media.